The way you set up the content is crucial for building an effective online portfolio. To make the best choice and arrange the content the best possible way, you should define your portfolio goals first. Do you need a portfolio website to attract employers or maybe to build a photography community?
In order to give you a hint at successful practices, we will cover some common portfolio strategies and the ways these strategies can be implemented in the website design. You will also find some well-designed portfolio sites from each technique.
1. Portfolio focused on getting you a job.
The design of the “Hire Me” focused portfolio is usually pretty simple. If you are currently open for the new assignments, target your portfolio website at the potential employers and clients. Put the main highlights on your photo work gallery and don’t forget to accentuate call-to-action buttons, such as “Hire Me”, “Contact Me”, “Get A Free Quote”, etc.
2. Personal Store portfolio
Personal portfolio can enhance your photography business in a many ways. One of them is selling pictures online via your photography website (learn more on this topic by reading our article A Few Attractive Ways to Sell Photos Online). Setting sales generation function as the primary goal of your portfolio, focus on providing a secure, easy-to-use and versatile shopping cart mechanism on your photo site. Make the list of the payment systems you support visible on the home page, and highlight the e-commerce call-to-action buttons.
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3. Profile building portfolio
These portfolios are geared at building your name and reputation in the professional sphere. Putting a “Featured Work” section on your photographer website home page can work well in this case. Besides your photography showcase, mention the overviews of a few other sections that would fully introduce you to the visitors on the main page (Twitter feed, tagline, blog new and updates, etc). Make the home page a portal point to access the rest of the site’s content.
4. Relationship oriented portfolio
This category of portfolio design puts a blog as a central attraction to the website. It is mentioned to discover the personality of the website owner and be a communication medium between the photographer and the audience.
5. All-on-one-page portfolio
The single page portfolio enables the visitors to access the content easily and quickly. This style can be achieved by using a various coding techniques, such as horizontal or vertical scrolling, accordion menus and pop-up windows.
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