The beginning of the month brought lots of significant news to worldwide creative minds. Much of this is obliged to Adobe MAX 2009 that took place in Los Angeles during October 4-7. Tons of breaking announcements were made and heaps of future-shaping ideas were generated. MAX 2009 offered more than 200 sessions and 100 labs where worldwide decision makers, designers and developers could discover the innovations and successful practices of modern web building and designing.
The conference is over and it’s time to sum up its main news and achievements. Below you can find a brief overview of the major MAX 2009 sessions as well as some interesting videos and references.
Adobe & iPhone: To Flash Or Not To Flash?
Apparently, the answer is “To Flash, but only in part”. Adobe delivered a big bang for all the Flash community at Max 2009 by releasing details of its upcoming Flash Player 10.1 and Adobe Flash CS 5. In fact, this means Flash is coming to the web browsers of mobile devices, smartphones, Pocket PCs, netbooks, notebooks and desktop computers …but not to iPhone.
Flash Pro CS5 (public beta is expected before the end of 2009!) will enable to build applications for iPhone and iPod touch using ActionScript 3. These applications will be delivered to iPhone and iPod touch users through the Apple App Store. This is surely exciting news for iPhone app developers and consumers. Apple lets in only a part of Flash platform to iPhone: new version of Flash Player won’t be available on iPhone so far and users won’t be able to view web content built on Flash technology in the iPhone browser. This means no flash video, games, interactive web pages and dynamic Ready Photo Site Galleries for iPhone owners. Sadly, but iPhone is a closed territory of Apple, so we may just hope that Mac guys will be more hospitable to the folks from Adobe Flash.
At MAX 2009, Adobe showed a number of applications for iPhone developed within a pre-release version of Flash Professional CS5. You can already download these apps from the App Store.
For more information about iPhone development with Flash CS 5, go to the Adobe Labs here . The following video might be interesting to you as well:
1. What are the delicacies for photographers?
Perhaps Adobe MAX 2009 is not a must-attend event for photographers, but as long as you use Photoshop in your work, the conference offers much yummies to you.
Russel Brown @MAX 2009
A tasty dessert for all Photoshop users was a three-day hands-on course by Russel Brown - an Emmy Award-winning instructor and senior creative director at Adobe. This additional to the standard MAX 2009 program session brought together top designer, illustrators, art directors and photographers to learn advanced imaging tips and techniques with Adobe Photoshop CS4. If you couldn’t make $1,795 to visit Brown’s class at Max 2009, you would probably afford the “retelling” event where you will learn all the tricks presented at the conference for a more acceptable price. Here is a suggestion of such post-conference course in Canada. Go to http://groups.adobe.com to find a conference debrief in your area.
Here are some more materials that might be interesting to a professional photographer:
Photoshop CS4: Hidden Gems And New Technologies
Photoshop Product Manager Bryan O’Neil Hughes takes you in a deep dive into the hidden gems of Photoshop CS4. He also reveals many new technologies released since Photoshop CS4, including the Digital Negative (DNG) Profile Editor and more.
How To Work Creatively With 3D in Photoshop CS4 Extended
Speaker: Photoshop Product Manager Zorana Gee
Photoshop CS4: The Essentials of Image Enhancement for Web and Flash Designers
If you take your personal website project really serious and want to advance your skills in web design, here is a cool video for you. You can learn essentials of using Photoshop CS4 to produce images that look great and load fast for the web and for use with Flash Professional. You will also find some hidden optimization tools and quick techniques for making images look their best, and more.
Photoshop CS 4: Essential Techniques and Killer Tips with Terry White
Learn the must-have skills for working with Photoshop and digital images, including color correction, masking, image restoration, and retouching. Terry White answers the most frequently asked questions on working with digital images and more.
Hot Tips and Cool Tools in Illustrator CS4
Learn insider techniques for Illustrator CS4 from the source, David Macy, the Illustrator product manager.
If you are interested in what else is going on in the world of digital technologies and Photoshop area in particular, visit the photo report from the Photoshop World event that took place in Las Vegas during September 30-October 3
2. Major Releases
LiveCycle Enterprise Suite 2
This year Adobe unveiled some surprises not only for creative geeks but for those who organize these geeks into successful businesses. Adobe LiveCycle Enterprise Suite 2 (Es2) - software that helps businesses and organizations improve the workflow and communication through intuitive applications and efficient processes. Comparing to LiveCycle ES 8.2, updated ES 2 Suite delivers significant productivity improvements to IT and line-of-business managers, enabling developers to build and deploy applications quickly and easily, and by empowering business users to manage application environments based on their specific needs. Adobe LiveCycle ES2 is expected to become available before the end of 2009.
To learn more on how this software platform can be leveraged to enable the development, watch the video below.
Adobe Air 2
On October 5 all MAX 2009 attendees had an opportunity to preview the next major release of Adobe Air. As you know, The Adobe® AIRTM runtime lets developers build rich Internet applications that run outside the browser on multiple operating systems. Air 2 includes new capabilities that remove limitations in the runtime and provide enhanced networking support. Among these improvements are: Native Process API, support for detective mass storage devices, improved support for accessibility, open document API, improved performance, local microphone access API, multi touch and gesture support, faster and more powerful WebKit, improved socket support, etc. The final version of Adobe Air 2 is expected to be shipped in the first half of 2010. Public beta is going to be launched by the end of 2009.
What’s new coming in Adobe Air 2
ColdFusion 9
Adobe® ColdFusion® BuilderTM is the highly-anticipated first ColdFusion IDE offered by Adobe.
Info: ColdFusion is a commercial rapid application development platform originally designed to make it easier to connect simple HTML pages to a database. Current versions of ColdFusion, sold by Adobe Systems include advanced features for enterprise integration and development of rich internet applicaitons. ColdFusion primarily competes with PHP and ASP.
ColdFusion Builder is an Eclipse based IDE for ColdFusion development that is deeply integrated with ColdFusion 9. It enables to manage your entire ColdFusion development cycle from concept to production all in one easy to use tool.
ColdFusion Builder is available in Beta 2 version, you can download it on Adobe Labs. Along with the IDE software, Adobe launched ColdFusion web application server in version 9. The pricing vary from $7500 for ColdFusion Enterprise, and about $1,300 for ColdFusion Standard in a common framework for the product.
The video below gives a better idea about what’s new in ColdFusion 9
To Learn more about recent releases of Adobe, go here. If you missed MAX, Adobe will put all the sessions online here.
Further resources
Adobe TV: MAX 2009 Design show
Adobe TV: MAX 2009 Develop show
Adobe TV: MAX 2009 Envision show:
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